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avatar for Solly Assa

Solly Assa

National Instruments
New York, NY
After years of working in the real estate industry, in 2000 Solly Assa finally made the leap and founded his own company Assa Properties, developing residential, retail and commercial properties. Based in New York City, this company has been developing and investing in residential, retail and commercial properties, for 17 years. From the time when he started the company, until today, Assa has successfully acquired more than 3 million square feet of assets in the United States and Mexico, and the newest portfolio addition acquired buildings in some of New York City’s most distinctive neighborhoods.

Until this day, Mr. Solly Assa continues to source new development projects and create concepts, trying to capture the best possible product. His latest development project is a combination of a hotel and a residence, which fits perfectly into the lifestyle in the middle of Manhattan. The 48-story project called Cassa at 70 West 45th Street, has an ideal location, just a block away from NYC Times Square, which is more than convenient for both business and leisure travelers.

So far Solly Assa has been earning from his company's portfolio, that is by predicting the most logical ways in which people are going to invest in real estate, and turn theirs into their advantage. From today’s perspective, he sees a strong future for the company, especially now that people have regained their confidence to buy again. Same as most real estate firms, Assa Properties also went through some difficult periods in 2007, 2008 and 2009, and now that those days are far gone, things are less challenging and more promising.